Richmond Branch Brings ‘Day of the Dead’ Alive for Community


Richmond Branch Employees along with Ernie, ERIE's fire safety dog, staffed a booth at a community Day of the Dead celebration

Nov. 1, 2013 - Though El Día de los Muertos literally means “day of the dead” in Spanish, there’s nothing lifeless about this traditional Mexican holiday.

Over the first two days of November, celebrants remember those they lost by building colorful shrines and camping out at loved ones’ cemeteries. Parades and colorful dance performances are often part of the mix as well.

The Richmond Branch got in on the action by being the exclusive sponsor of a Día de los Muertos celebration at The Cultural Arts Center in Glen Allen, Va. The annual event features live music, arts and crafts, exhibits and performances from the famed Latin Ballet of Virginia. ERIE’s Community Outreach Giving Grant facilitated the sponsorship.  The grant is a small part of the overall Erie Insurance Giving Network. The network helps ERIE Employees and Agents serve their communities by supporting events on safety, community building and environmental responsibility.

Employees from the Richmond Branch as well as Nelson Lopez and Vilma Blanco-Lopez, principal Agents of Diversity Insurance in Richmond, handed out balloons, candy, coloring books and brochures about ERIE during the festivities.

Sandy Beach, a business support specialist at the Richmond Branch, said the Día de los Muertos celebration is a big hit every year. “The event is now in its fifth year, and the whole community comes out for it,” she said. “The Day of the Dead is really a celebration of life—there’s lots of food and dancing, and many people come in costume.”