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Wallace Cooper & Elliott Insurance

Richland Center, WI Insurance Agency
Auto, Home, Life and Business Insurance
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Agency Contact


197 S Main Street

Richland Center, WI 53581


(608) 647-4708

Office Hours








About Agency

The Key to Your Security Since 1947

Wallace Cooper & Elliott Insurance is an independent agency established in Richland Center, Wisconsin, in 1947. The agency provides prompt, professional service for your auto, home, business and life insurance needs.

Personalized Service

At Wallace, Cooper & Elliott Insurance, our goal is to provide customers with the highest quality of service possible. Principal agent Sheila Troxel says, “We go the extra step to ensure that every person’s unique insurance needs are taken care of with quality insurance products and service. The trust our clients place in us is something we don't take for granted and it is deeply appreciated.”

Knowledgeable People You can Rely On

Sheila has over 38 years of insurance experience and members of the seven-person staff each have between 2 and 32 years of experience, making them equipped to take good care of your insurance needs. They are lifelong residents of the Richland County area and care deeply about the community and its people. Sheila graduated from Richland Center High School and has been working at the agency ever since.

Actively Serving the Community

Wallace, Cooper & Elliott Insurance actively supports over 25 worthwhile organizations, schools and projects in the community. The agency has earned multiple awards from insurance companies for their generous sponsorships and volunteer activities and was recognized by the Kiwanis Club in 2016 for their participation in the Coats for Kids project. Some of the many organizations they assist include:

  • Richland Hospital Foundation
  • Five Points Lutheran Church
  • GRACE – Greater Richland Area Cancer Elimination
  • Ocooch Mountain Humane Society
  • Richland Area Crime Stoppers
  • Richland Center Auditorium Restoration
  • Richland and Viola Fire Departments
  • The Salvation Army
  • Second Harvest Food Pantry
  • Richland School District Foundation Scholarships
  • University of Wisconsin Center Richland Scholarships
  • A.D. German Warehouse
  • Elliott’s Test Kitchen

Historic Richland Center

Wallace, Cooper & Elliott Insurance is located in Richland Center, Wisconsin, the birthplace of Frank Lloyd Wright and home of the only warehouse in the world designed by Mr. Wright. Richland Center is also the birthplace of Ada James, a prominent suffragette and advocate for disadvantaged women and children – giving special meaning to the charitable work the agency does for groups helping children.

The agency is located on the corner of the four-way stop in downtown Richland Center and proudly represents Erie Insurance which sells auto, home, business and life insurance through a network of independent agents in 12 states and the District of Columbia. To experience first-class service and caring protection, call to get a quote today.


Principal Agent
  • Helps determine the right coverage for you
  • Gives expert advice
  • Offers fair prices


Principal Agent
  • Helps determine the right coverage for you
  • Gives expert advice
  • Offers fair prices

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