A restaurant depends as much on its service as it does on its food. And there are certain things that restaurants with a reputation for incredible service all do.
Curious about what they are—and ready to take your restaurant’s service to the next level? If so, here are 10 tips to do just that.
- Greet each person who walks through the door. It’s a small gesture, but it goes a long way.
- Teach your servers the basics of etiquette. This includes never chewing gum, refilling drinks from the right, clearing plates from the left and never rushing diners. Also train servers to avoid calling out orders—doing so interrupts conversations and just looks unprofessional.
- Offer customer comment cards. Giving customers the opportunity to weigh in shows that you care about their experience—and helps keep you in the loop when it comes to what diners really want.
- Consider investing in technology. While it’s not a must, technology can take your restaurant’s service to a new level. Free WiFi is a convenience many customers will appreciate. Some other options worth considering include online ordering capabilities and table or kiosk ordering.
- Have a web presence. People want to learn about your hours and dishes online. A website is best, but a Facebook® page with lots of a photos and your menu can work as well.
- Respond to online comments. Whether someone leaves a comment on a social media page, a review website like Yelp or sends a message through your website, it’s important to acknowledge and respond to each one.
- Offer a customer loyalty program. Research shows that 57 percent of all adults said they'd be more likely to patronize restaurants offering customer loyalty and reward programs. There are several kinds of programs to consider, so definitely read up on how to create an effective customer loyalty program for your restaurant.
- Send out an e-newsletter. E-newsletters can inform your customers of specials, new dishes and events. Also consider offering special subscriber-only coupons through yours.
- Keep your bathroom squeaky clean. You’ve probably heard the saying about how a bathroom is a proxy for how clean the entire restaurant is. Customers often form negative opinions if a bathroom isn’t clean, so develop a schedule for keeping yours spic and span.
- Bid guests farewell. Thank guests for visiting and ask if their experience was positive. Like greeting them when they enter, it’s a small gesture that goes a long way.
ERIE believes that service is as important for an insurance company as it is for a restaurant. That’s why ERIE—whose motto has been Above all in Service® since 1925—has a reputation for settling claims fast and fairly. It’s also why your ERIE policy includes access to a local risk control consultant who can evaluate potential hazards and recommend measures to reduce common risks.
As a restaurant owner, you get these services as well as a full suite of industry-specific coverages under The ERIE Custom Collection® Restaurant Program. Contact your ERIE agent to day to learn more about it and to get a free quote.