Skip to main content

Home Sense

Revealed: The 6 Reasons People Don’t Prepare for Natural Disasters

Did you know that the United States experiences more natural disasters each year than any other country? Or that 43 percent of all homes in the United States are at risk of a natural disaster?

Despite this, many Americans haven’t taken enough—or even any—steps to prepare for natural disasters like floods, hurricanes and tornados. While it seems to make no sense at the outset, experts share the reasons why people fail to take action.

In “The Ostrich Paradox: Why We Underprepare for Disasters,” Howard Kunreuther and Robert Meyer, co-directors of the Wharton Risk Management and Decision Processes Center at The Wharton School of the University of Pennsylvania, share that people underprepare for disasters because of six main reasons. They include everything from underestimating the probability of a disaster, the inability to see the long-term payoff, inertia and more. Find out what the other reasons are by reading the source article on marketwatch.com.

ERIE offers many resources to help you prepare for natural disasters. Check them out to learn how to protect a home, family, business and even a beloved pet. And don’t forget to talk to an Erie Insurance agent, who can help you find the right coverage to help you weather storms.

Find out why people don’t prepare—and learn how to overcome your own inertia when it comes to disaster preparedness. /blog/prepare-for-natural-disasters Erie Insurance https://www.erieinsurance.com/-/media/images/erieinsurance/erieinsurancelogo.png

ERIE® insurance products and services are provided by one or more of the following insurers: Erie Insurance Exchange, Erie Insurance Company, Erie Insurance Property & Casualty Company, Flagship City Insurance Company and Erie Family Life Insurance Company (home offices: Erie, Pennsylvania) or Erie Insurance Company of New York (home office: Rochester, New York).  The companies within the Erie Insurance Group are not licensed to operate in all states. Refer to the company licensure and states of operation information.


The insurance products and rates, if applicable, described in this blog are in effect as of March 2017 and may be changed at any time. 


Insurance products are subject to terms, conditions and exclusions not described in this blog. The policy contains the specific details of the coverages, terms, conditions and exclusions. 


The insurance products and services described in this blog are not offered in all states.  ERIE life insurance and annuity products are not available in New York.  ERIE Medicare supplement products are not available in the District of Columbia, New York and Wisconsin.  ERIE long term care products are not available in the District of Columbia and New York. 


Eligibility will be determined at the time of application based upon applicable underwriting guidelines and rules in effect at that time.


Your ERIE agent can offer you practical guidance and answer questions you may have before you buy.