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Revealed: The 6 Reasons People Don’t Prepare for Natural Disasters

Did you know that the United States experiences more natural disasters each year than any other country? Or that 43 percent of all homes in the United States are at risk of a natural disaster?

Despite this, many Americans haven’t taken enough—or even any—steps to prepare for natural disasters like floods, hurricanes and tornados. While it seems to make no sense at the outset, experts share the reasons why people fail to take action.

In “The Ostrich Paradox: Why We Underprepare for Disasters,” Howard Kunreuther and Robert Meyer, co-directors of the Wharton Risk Management and Decision Processes Center at The Wharton School of the University of Pennsylvania, share that people underprepare for disasters because of six main reasons. They include everything from underestimating the probability of a disaster, the inability to see the long-term payoff, inertia and more. Find out what the other reasons are by reading the source article on

ERIE offers many resources to help you prepare for natural disasters. Check them out to learn how to protect a home, family, business and even a beloved pet. And don’t forget to talk to an Erie Insurance agent, who can help you find the right coverage to help you weather storms.

Find out why people don’t prepare—and learn how to overcome your own inertia when it comes to disaster preparedness. /blog/prepare-for-natural-disasters Erie Insurance