5 Tips for an Effective Small Business Website
A website is essential to marketing your business. As customers research your products and services, one of their first stops will be your website. It is their first introduction to your business, so naturally you’ll want to do all you can to make their virtual visit a positive experience.
Here is a five-question checkup to help make sure your website is in tip-top condition and gives you a competitive edge.
1. Are you using a responsive website design?
With more people browsing websites using their smartphones, tablets and other devices, it’s important to create a website that operates seamlessly on multiple platforms. Google reports that more than half off all searches begin on a mobile device. You don’t want to miss a sale or a customer because of a poor website experience.
2. Is your website optimized for search?
A few simple things that you can do to optimize your site for search engines are add keywords and title tags to your web pages and create and regularly post to a blog to help drive traffic to your website. If you are new to search, look for guides for beginners or tips from reputable resources like moz.com.
3. Is your site meeting your customers’ expectations?
First impressions of your website are important to keep someone engaged. It’s OK to have graphics on your home page, but do not use complex graphics that may take a long time to download. Be sure your site explains why your business is the best solution for your customers’ needs. Most business websites include at least these four pages: home, product and services, about us and contact us. If you have an interesting business history, add that to your site, too. You may even want to include bios and pictures of yourself and your staff. People like to feel personally connected to the business that they are working with. Check out the infographic from Entrepreneur for more must-have business website features.
4. Is your web content clear and up to date with clear calls to action?
Keeping your content current is a smart way to build awareness, generate sales and maintain customer relationships. It’s also important for your site to have clear calls to actions. In other words, what do you want your site visitors to do? Common calls to action are to contact you, make a purchase, sign up for a service or get a quote. Capturing visitors’ email addresses could also help you stay in touch with them if they are not ready to buy right away.
5. Is your website (and your business) listed on search directories?
If your business has a physical address, then you will most likely have a local listing in Google, Yelp, Bing, Internet Yellow Pages, Yahoo! Local and other directories. It is important to claim your listing because it can then lead people to you to find essential details like your business’s address, phone number and hours. It can also help your business rank in local search engine results and encourage customers to post reviews about your products or services. Websites like Google and Facebook for Business let you claim and update the information without a fee, but others will charge you for the privilege.
As you can see, a well-designed website is an asset and a necessity for businesses. It’s a way to build relationships and communicate directly with your customers about the products and services that you offer. An effective business website also gives you credibility to show that you’re committed to providing solutions to your clients’ needs. The more you work on your website, the better your chances for business success.