ERIE, Pa. (Feb. 21, 2018) - Erie Insurance has appointed Kim Kaercher as Corporate Marketing Officer with oversight of ERIE’s marketing strategy and functions.
Kaercher’s diverse background spans advertising, marketing, communications, program management and strategy development. Before coming to ERIE, she served as marketing manager at two national companies where her responsibilities included the development and execution of marketing and advertising campaigns and brand strategy.
Kaercher earned a bachelor’s degree in marketing from Penn State University and a master’s in business administration from the University of Phoenix. She holds an Associate in Insurance Services designation and is currently in the Northwestern Kellogg School of Management Scholars Program. Kaercher is also on the board of the Erie Youth Soccer Association.