ERIE, Pa. – May 24, 2022 – A national survey by Erie Insurance found a significant portion of U.S. drivers turned off or disabled features designed to make their cars safer, in part because they found them annoying or distracting. A new analysis shows the estimated percentage and number of certain types of crashes that could have been avoided that year had drivers left the safety features on.
Specifically, it found that:
The analysis also looked at the potential safety improvements that could be achieved if all cars had the safety features and left them turned on. For example, if all cars had automated emergency braking and drivers left it on, crashes could be reduced by 750,000.
Erie Insurance consulted with the Insurance Institute for Highway Safety on the analysis to raise awareness of the benefits of safety features and to encourage drivers to use them. IIHS reviewed its data on the crash avoidance effects of various features in combination with Erie Insurance survey data on the percentage of drivers who admitted to turning off or otherwise disabling those features. Both the IIHS and Erie Insurance survey data were published in 2020.
“We hope that seeing the huge benefits of these safety features will encourage drivers to use them, even if at first they don’t like them,” said Jon Bloom, senior vice president of personal products, Erie Insurance. “It’s one thing to know intuitively that a certain feature makes driving safer, but it’s another to see the impact in hard numbers. These safety features can help prevent thousands of crashes.”
It’s easy to see why people might be tempted to turn off features they find distracting given that many drivers are rightfully doing all they can to avoid distracted driving, Bloom added. “But if drivers take the time to get used to the features, they will no longer experience them as distractions and everyone will benefit from fewer crashes and safer roads,” said Bloom.
Even experts who welcome technological advances that improve safety concede there’s an adjustment period.
“Every new feature in a car requires a bit of training to use. But when it comes to safety features, the data clearly show the time taken is well worth the effort,” said Paul Atchley, Ph.D., a professor of psychology at the University of South Florida who has been studying distracted driving for more than two decades. “Even though I find the blind spot monitor in my new car overly protective, even one useful warning can be the difference between a safe lane change and a near crash.”